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Remember a couple of months ago how we posted about Sarah’s upcoming new fragrance, SJP NYC? Well, the hype is growing, and we have a new video of behind-the-scenes footage of her shooting the commercial. Check it out:

Sarah is coming out with another new frangrance! This time it is called, SJP NYC. I can’t wait to find out more. Check out this article that features it:

Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large dollop of her “Sex and the City” alter ego, Carrie Bradshaw — and Coty Prestige plans to leverage the relationship to the hilt.

While the actress kept mum on details related to the sequel of her 2008 blockbuster film, slated for a May release, Coty’s already working with the film’s producers and distributors to leverage the relationship, noted Carlos Timiraos, group vice president of global marketing, celebrity fragrances, for Coty Prestige.

Details of the plan are still in development, although in-store appearances and promotions tied to the movie’s premiere are planned. Promotion vehicles will include cosmetics bags, bangles and a reversible tote bag. “We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time,” Timiraos noted. “After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.”

Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance’s inspiration.

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”

To read the full article, which has more coverage and information, click here.

Also, 2 promotional pictures have been released, and I have added them to the gallery. Click below to view! Enjoy!

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