PRETTY OLD, Walter Matteson’s crowd-pleasing senior citizen pageant documentary executive produced by Sarah Jessica Parker, has been acquired by GoDigital for domestic release. Produced by Group Effort Films, Boss Films Productions and Parker’s own Pretty Matches Productions, PRETTY OLD will see a simultaneous New York theatrical and nationwide VOD release via GoDigital this March. A theatrical on-demand release courtesy of Gathr Films is also slated for spring.

PRETTY OLD showcases the enthusiastic ’65 and older’ contestants of Massachusetts’ annual Ms. Senior Sweetheart Pageant as they prepare for, travel to and compete in the coveted event. Hilarious and heartbreaking in turns, the film and prized subjects inspire newfound passions and challenge societal stereotypes to ultimately reveal what it truly means to age beautifully.

Josh Alexander, Daniel Chalfen and Walter Matteson produced the film, which last year received the Jury Award for ‘Best Documentary’ at the Santa Barbara International Film Festival. Alison Benson and Joe Berlinger also executive produced alongside Sarah Jessica Parker.

“These incredibly dynamic women embrace growing older with a youthful spirit, and while also full of insightful wisdom, they give us a heartfelt look at what it truly means to age beautifully,” explained Parker.

“With PRETTY OLD, we are trying to show people that being and growing ‘old’ can be absolutely beautiful,” said Matteson. “We’re thrilled that GoDigital is helping us introduce the film and its message to the broad audience it deserves.”

Source – Broadway World